Animation: Soreen

We directed 3 spots for the folks over at Soreen, with agency Red Brick Road. We pitched the idea of shooting puppeteered miniatures, and then we'd animate the face and limbs over the top of the footage. Everyone jumped aboard the puppet train, and off we went refining the scripts with Red Brick Road, and designing the Soreen world and characters. The route we went was stripped back environments using just enough props to establish the scene, and using only props in the brand colours making for strong and striking visuals. Less is more as they say.

We directed these 3 spots for the folks over at Soreen, with agency Red Brick Road. We pitched the idea of shooting puppeteered miniatures, and then we'd animate the face and limbs over the top of the footage. Everyone jumped aboard the puppet train, and off we went refining the scripts with Red Brick Road, and designing the Soreen world and characters. The route we went was stripped back environments using just enough props to establish the scene, and using only props in the brand colours making for strong and striking visuals. Less is more as they say.